Case Studies
Strategy in action.
A closer look at how integrated marketing thinking can address complex growth, acquisition, and engagement challenges.
Selected work
Different challenges. Connected thinking.
Building an integrated approach to patient acquisition.
A national multi-location healthcare environment required marketing to connect brand, media, digital acquisition, CRM, customer journeys, call-centre operations, and local demand.
Creating a more efficient path from marketing to pipeline.
Enterprise growth programs connected targeting, paid and owned channels, CRM architecture, automation, sales enablement, and performance measurement around qualified pipeline.
Turning complex programs into meaningful audience engagement.
Large-scale public communications required audience education, integrated media, clear customer journeys and performance measurement designed around awareness and program adoption.
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